The Art & Soul Innovations brand is how we communicate a consistent, clear message about or organization, programs, and values. Staying on brand helps us strengthen our message, stand out among other organizations, and appear professional.
Components
Colors (Art & Soul Innovations)
This box is our brand color.
- Hex: #dd8282
- RGB: 221/130/130
- CMYK: 0, 41, 41, 13
Colors (Proud Theater)
This box is our brand color.
- Hex: #230d5b
- RGB: 35/13/130
- CMYK: 0.62, 0.86, 0.00, 0.64
Logos
Logos should not be modified without permission of the Executive Director, Board, or Digital Content Manager. This includes logos for Art & Soul Innovations and our programs, including Proud Theater. Derivative works should also be approved. Using logos consistently enables us to put our best face forward consistently and communicate about our organization clearly and professionally.
All Art & Soul Innovations staff, including Proud Theater staff, are required to have an email signature as per our technology policy. Email signatures should include what pronoun set(s) you use, as well as what part(s) of Art & Soul you have an appointment with and your title (ex: Executive Director, Art & Soul Innovations; Program Director, Proud Theater-Green Bay, etc). If you have titles/appointments with more than one part of Art & Soul, list them in ascending order starting with Art & Soul Innovations (if applicable). Email signatures should also include a link to the Proud Theater and Art & Soul Innovations websites.
Resources
Style Guide
Organization Name
- First mention: Art & Soul Innovations
- Second mention: Art & Soul
Please do not refer to Art & Soul Innovations as ASI in external documents; use the mention guidelines outlined above instead. Also, note the ampersand (Art & Soul, not Art and Soul).
Program Names
Connections
Connections should be referred to as a program of Art & Soul Innovations, not Proud Theater. Where a relationship with Proud Theater is important to highlight, Connections can be referred to as “a program of Art & Soul Innovations, the organization behind Proud Theater”.
Proud Theater
Please refer to the program name as Proud Theater in all mentions. Chapters include a hyphen after Theater (ex: Proud Theater-Green Bay). There are no spaces between Theater, the hyphen, and the chapter location. Make sure to include the full chapter name and use it consistently when referring to events and initiatives specific to a chapter. Refer to Proud Theater when discussing elements of the program not specific to the local chapter (ex: Proud Theater is an LGBTQ+ youth theater organization”).
Proud Theater Beyond
- First mention: Proud Theater Beyond
- Second mention: Beyond
Note that there is no dash or hyphen in Proud Theater Beyond. Chapters of Beyond should have a hyphen after Beyond (ex: Proud Theater Beyond-Madison). Mentions after the first should start with Beyond and include the hyphen (ex: Beyond-Madison).
Theater
We use the spelling “theater” as opposed to “theatre” throughout our communications. This includes Art & Soul Innovations and Proud Theater (including chapters) communications. This maintains consistency with the program names for Proud Theater/Proud Theater Beyond and reduces misspellings of the Proud Theater name.